TAG HEUER

Founded in 1860 in the Swiss Jura Valley by Edouard Heuer, TAG Heuer is part of LVMH, the world's leading luxury goods group, headquartered in La Chaux-de-Fonds, Switzerland. Tag Heuer has continued to build on its pure pioneering spirit and focus on technical innovation, developing several groundbreaking technologies including the oscillating gear for mechanical stopwatches (1887), the Mikrograph (1916), the Calibre 11 (1969), one of the few self-winding chronograph movements in the world at the time, and the first luxury smartwatch (2015). Today, the brand has three classic Jack Heuer-designed collections - the Tag Heuer Carrera, Monaco and Autavia - at the core of its The line-up is rounded off by the contemporary Link, Aquaracer, Formula 1 and Connected collections.